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Research

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Influence of Priming on Buying Behaviour

Status: Ongoing

PhD ScholarAbhay Rajendran

Research SupervisorsNesin Mathew, Madhavi Rangaswamy

This PhD research study attempts to understand if emotional stimuli 
presented subliminally influences the purchasing behaviour of an individual.

People

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List of faculty and students part of CABLab

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CABLab welcomes student volunteers and interns to be part of ongoing research projects. Check out vacancies and ongoing recruitments.

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Participate in ongoing CABLab research studies and other promoted students' surveys and experiments. Check out details of ongoing participant recruitment

Research Tools & Software

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Find resources for software, web tools and platforms useful for research data collection, data analysis, experimentation, etc.

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