top of page


Image by Erik Mclean

Influence of Priming on Buying Behaviour

Status: Ongoing

PhD ScholarAbhay Rajendran

Research SupervisorsNesin Mathew, Madhavi Rangaswamy

This PhD research study attempts to understand if emotional stimuli 
presented subliminally influences the purchasing behaviour of an individual.


download (1).png

List of faculty and students part of CABLab

Get Involved

download (2)_edited.jpg

CABLab welcomes student volunteers and interns to be part of ongoing research projects. Check out vacancies and ongoing recruitments.

Participant Recruitment


Participate in ongoing CABLab research studies and other promoted students' surveys and experiments. Check out details of ongoing participant recruitment

Research Tools & Software


Find resources for software, web tools and platforms useful for research data collection, data analysis, experimentation, etc.

bottom of page